‘Coworking’ took over ‘Office Rental’ in 2015!

Google Trend analysis provides an amazing level of insight and is freely available. Have you recently searched for the terms you use to describe your business?

Vesuvius is a Coworking Space. So for this analysis our interest is determining; whether, coworking is a trend or here to stay.

First Question I had, Is what does a trend truly look like on google trend analysis?

So I picked something stable over the past few years: ‘Mountain Bike’ and added ‘Hoverboard’ as my trendy item.

Screen Shot 2016-07-16 at 8.10.30 PM

‘Hoverboard’ is the Red line while my stable item ‘mountain bike’ is the blue trend line. As you can clearly see ‘hoverboard’ came out of no where skyrocketing up. Now it has stabilized. The future for ‘hoverboard’ is hard to determine unless they make a TRUE Hoverboard!Mcfly

So now lets look at when one search term takes over another. In this case when ‘Coworking’ took over ‘Office Rental’.

Screen Shot 2016-07-16 at 8.03.20 PM

This is an interesting chart where you can clearly see that the growth of ‘Coworking’ (red line)  overtook ‘Office Rental’ (blue line) in 2013-2015. If I were to plot a trend line; I would be confident, ‘Coworking’ will be equal to pre 2005 numbers by 2017.

Lets take an even more interesting look at what these trends can tell us…

Screen Shot 2016-07-16 at 8.36.29 PM

‘Internet of Things’ or IoT is, simply put, as a search term shows the proliferation of devices being ever more web enabled.
Such as the Nest Thermostat.


That is one sexy thermostat, smh. Back to our chart:

Screen Shot 2016-07-16 at 8.36.29 PM

The comparison of ‘Internet of Things’ to ‘Coworking’ is a logical choice as they are being driven by each other. As people become evermore connected so do their devices. As people become evermore mobile so do their expectations of work environments.

A geek such as myself looks at the networked community coworking elicits and enables people much as a networked device enables and elicits a betterment of our lives.

Comment below about what you find when you search google trend analysis for the things that interest you.


by: M. Shane Bivens

1 comment for “‘Coworking’ took over ‘Office Rental’ in 2015!

  1. July 21, 2016 at 11:53 am

    Shane… great post… with the perfect lead-in… while not actually stating so, at a glance it suggests that co-working spaces have overtaken traditional rental spaces in the marketplace. Since that is your product, it delivers a significant message for your business, by implication alone… challenging the reader to complete the article to determine it’s actual relevance. Truly brilliant marketing.

Leave a Reply