Google Trend analysis provides an amazing level of insight and is freely available. Have you recently searched for the terms you use to describe your business?
Vesuvius is a Coworking Space. So for this analysis our interest is determining; whether, coworking is a trend or here to stay.
First Question I had, Is what does a trend truly look like on google trend analysis?
So I picked something stable over the past few years: ‘Mountain Bike’ and added ‘Hoverboard’ as my trendy item.
‘Hoverboard’ is the Red line while my stable item ‘mountain bike’ is the blue trend line. As you can clearly see ‘hoverboard’ came out of no where skyrocketing up. Now it has stabilized. The future for ‘hoverboard’ is hard to determine unless they make a TRUE Hoverboard!
So now lets look at when one search term takes over another. In this case when ‘Coworking’ took over ‘Office Rental’.
This is an interesting chart where you can clearly see that the growth of ‘Coworking’ (red line) overtook ‘Office Rental’ (blue line) in 2013-2015. If I were to plot a trend line; I would be confident, ‘Coworking’ will be equal to pre 2005 numbers by 2017.
Lets take an even more interesting look at what these trends can tell us…
That is one sexy thermostat, smh. Back to our chart:
The comparison of ‘Internet of Things’ to ‘Coworking’ is a logical choice as they are being driven by each other. As people become evermore connected so do their devices. As people become evermore mobile so do their expectations of work environments.
A geek such as myself looks at the networked community coworking elicits and enables people much as a networked device enables and elicits a betterment of our lives.
Comment below about what you find when you search google trend analysis for the things that interest you.
by: M. Shane Bivens